All Brands are Beautiful
Updated: Nov 16, 2021
Modern life is full of branded noise – billboards, pop-ups, radio ads, TV ads, and more. Each of them is for a completely different business vying for a potential customer’s attention. While there’s a delightful assortment of advertisements out there, there’s such a massive number that it drowns out your inimitable brand and its advertising.
What’s the problem?
When it comes to marketing, companies often focus on making sure customers understand a few things:
What product or service they’re selling
How their good or service will add value to the customers’ lives
How their product or service differs from the competition
While all of this is great, sometimes, when you follow cookie-cutter branding advice that’s available and try to make your company mirror other brands out there, your customers will expect the same things from you that they do from these other brands. This confusion can happen even if your brand is nothing like them.
That’s how brands can end up misleading customers into expecting something that they can’t deliver – all because they’re trying to be someone that they’re not.
What’s the solution?
Think about brands that you know and love. Why do you feel the way that you do about them? Chances are it’s because they dare to be different, have character, and you connect with them on some deeper level. If you think that they’re an exceptional brand, it’s often because they are true to themselves.
Brands that stay authentic to their true selves are a joy to discover. These brands catch more eyes, and customers love supporting them because their marketing feels genuine and trustworthy. Your brand could be just like that.
Think about people who’ve never seen or heard of your company before: does your current marketing represent your business in the best light? Does it portray the right tone of voice, whether that’s funny, serious, technically savvy, or compassionate? Does it showcase your true personality?
If the answer is no, or even an uncertain yes, now is a fantastic time to pause and think about the impact rebranding could have on your business.
Discovering your company’s differentiators
What makes your brand unique? What are your distinctive values, traditions, personality traits, and characteristics? You can take some time to look internally and discover what you’d like potential customers to know about your brand. Beauty comes from diversity, and your customers will love your authentic, exclusive brand.
Here at PHAT Marketing, we want to help brands discover (or rediscover!) who they are. Our consulting services are comprehensive and complete. We promise to deliver valuable insights that help shape your marketing strategy so you can reach the right people at the right time with the right message – all by staying true to who your brand truly is. Reach out to us today to see how we can help.