There's a lot that goes into running a successful business. You must keep track of your inventory, manage your finances, and market your products or services. But one thing that's often overlooked is brand monitoring.
Your brand sets you apart from your competitors and attracts customers to your business. So, it's essential to ensure you're always aware of how people perceive your brand.
Brand monitoring is a critical component of any brand development strategy. By keeping up with the brand sentiment, companies can identify brand misalignment and shift their messaging to reach their target audience better. In addition, brand tracking allows businesses to listen actively to conversations about their brand, allowing them to respond quickly when negative considerations arise. This way, companies can get ahead of mistakes or controversies and keep their brand image intact in the eyes of consumers. Brand monitoring also helps businesses assess whether or not marketing campaigns or rebranding initiatives have been successful, giving them the insight they need to adjust accordingly and stay on brand. Brand monitoring should be a part of any comprehensive approach to brand development.
Read on if you want to stay on top of your brand image!
Some Brand Monitoring Tools to Consider
Keeping track of branding is becoming increasingly important in the digital age. Brand monitoring tools such as Google Alerts, Hootsuite, and BrandMentions can all be powerful tools to keep track of online brand reputation, help to stay on top of branding conversations, and measure their success.
Google Alerts enables users to easily track terms related to branding, such as the name of your company or products. They are great for monitoring Google search results in real-time and can send notifications to your email when something related pops up.
Meanwhile, Hootsuite provides a comprehensive platform with social media analytics and monitoring that can track engagement and reach over various platforms, such as Twitter, Facebook, Instagram, and LinkedIn, in mobile and web formats.
Lastly, BrandMentions is an excellent, unique tool for sentiment analysis; it helps you gain better insight into what's being written about your branding and allows you to receive real-time notification alerts the moment someone mentions your brand or keywords online. Knowing how people perceive your branding will give you an edge in winning customer loyalty.
All three of these tools are reasonably priced and relatively easy to use, providing important analytics to help you stay on top of what people say about your brand across the web.
Choosing the right brand monitoring tool for your needs
Selecting the suitable brand monitoring device for your needs can be overwhelming. Google Alerts is great at keeping tabs on what’s being said about your brand on Google. Still, if you’re looking for a more comprehensive insight into how your brand is performing across social media, then Hootsuite or BrandMentions are excellent choices.
Google Alerts allows users to be instantly informed of any mention of keywords or phrases. At the same time, Hootsuite is a popular platform for managing multiple social accounts and scheduling posts ahead of time. BrandMentions, on the other hand, provides users with real-time data and insights into how specific topics are being discussed online.
Of course, there are other options out there, too — consider experimenting with a few different ones to see which works best for you before committing to any one particular tool.
TLDR
Google Alerts is an efficient tool to monitor the web and get notifications when Google discovers new content related to specific topics. It helps you stay up-to-date with keywords, topics, and even phrases.
Hootsuite is a powerful platform for managing social media profiles, tracking campaigns, and scheduling posts in one place. It also includes analytic capabilities to measure your performance across social media networks.
BrandMentions enables you to track brand or product mentions from all over the web, giving you real-time insights about who's talking about your business or product.
Google Analytics provides a profoundly detailed overview of users’ behavior on your website so that you can measure and improve user engagement.
In short, these tools can be extremely useful in monitoring, managing, and learning more about your online presence.
Conclusion
If you're looking to monitor your brand while staying true to the core of who you are, look no further than PHAT Marketing. Our consulting services provide invaluable insights into your target market segment, marketing channels, and brand message. Armed with these laser-focused resources, we can help ensure that each piece of your marketing outreach speaks clearly and succinctly to the right audience.
When it comes to successful marketing strategies that stand the test of time and remain true to your brand essence – we offer an unbeatable combination of expertise and reliability. Plus, our services are designed to be as cost-effective as possible, so don't hesitate to reach out and see what we can do for you. Why wait? Get in touch with us today!